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Vistario

FAQ

Profiles, listing slots, billing, buyer leads, and how contact works.

Back to the advertiser guide

Getting started

How do I get an advertiser account?

Complete advertiser sign-up and save the required profile details. You can then use the advertiser dashboard, create listings, manage quotas and view statistics. Optional verification only adds a public trust badge.

Listings

How do I publish a listing?

Open New listing and complete the steps: location, listing type, price, photos, amenities, description, and any required confirmations. You can save drafts and publish when you have a free slot.

How many live listings can I have?

Your plan (subscription and wallet) defines how many listings can be public at the same time. The overview shows how many slots you use; archiving or unpublishing a listing frees a slot.

What is a listing slot?

A slot is permission to keep one listing live at a time under your advertiser account. Buying more slots raises that limit; old listings and history stay in your account.

What does “top” mean?

If boosts or featured placement are available, they improve visibility (for example in sort order or highlighted areas). The exact effect is explained where you turn the option on.

Archive or delete — what’s the difference?

Archiving hides the listing from the public site but keeps it in your account for history and reporting. Deleting may remove the listing and related data permanently — use it only when you’re sure.

Profile & trust

What does “Verified advertiser” mean?

It is an optional badge awarded after a review with a precisely described scope. Completing a profile does not create the badge, and the badge is not required to create, submit, or publish a listing after moderation. It does not confirm ownership, authority to sell, absence of debt, or a risk-free transaction.

How do I edit my company profile?

Use Advertiser profile to set your legal name, descriptions, languages, logo, and location shown on maps. Large changes may need another review before they appear publicly.

Where does my public profile appear?

It is shown at a public URL such as /advertisers/your-slug, with your branding and published listings. You control the content after completing the required profile details; identity verification is optional.

Billing

How does billing work?

The Billing section uses Stripe for cards and invoices where enabled. You can update payment methods and, if configured, open the Stripe customer portal for subscriptions and receipts.

Buyer requests

What are unlocked buyer requests?

Buyers can post what they’re looking for. Before you unlock a lead, you see a summary only. Unlocking uses a credit or a wallet charge (depending on your plan) and then shows full contact details.

Statistics: data, methodology and interpretation

Where do I see statistics?

Open Statistics in the advertiser dashboard. At the top, choose Today, 7, 30 or 90 days, or All time. The page connects counted views and contact actions with the buyer journey, response speed, inquiry outcomes, top-ups and quality checks.

Use the numbers mainly to compare your own listings and trends. They are not an accounting audit, a list of identifiable visitors or a promise of results.

What exactly changes with Today, 7, 30, 90 days and All time?

Today starts at midnight in your local time. The 7, 30 and 90 day options count activity back from now. They affect views, phone and email actions, the daily chart and business steps created in that period. Comparison uses the immediately preceding equal-length interval.

All time uses all available records; the oldest activity may not have a complete daily breakdown. “Currently saved” is the live number of saves into user lists and does not change with the period.

What do Views, Contact actions, Currently saved and Conversion mean?

A view is a listing-detail open accepted by the server. To reduce repeat counting, we use a session guard, a pseudonymous HMAC bucket and spike limits; it is therefore not a count of precisely identified people or every page refresh.

Contact actions = counted phone + email clicks. Phone and email actions are available only to signed-in users with a verified email; a click does not prove a call, message or deal. Currently saved counts current saves of listings into user lists, not saves created during the period. Conversion = contact actions ÷ views × 100. It is not conversion to an inquiry, viewing or sale.

How is the Buyer journey counted, and why do stages not always decrease?

A card impression is recorded only with analytics consent when at least half of the card stays visible for 750 ms. Detail opens, saves and successful shares are separate first-party events with pseudonymous deduplication. Inquiry, reply, confirmed viewing and won stages come from retained conversation and workflow events, not message content.

Each stage is aggregated independently. A visitor may arrive through a direct link without a counted card, decline analytics, switch device or complete a business step later. Public telemetry also exists only from feature enablement, while workflow may contain older retained records. The funnel is therefore not person-by-person tracking and its rows do not have to decrease mathematically.

How do response rate and median first response work?

The cohort contains inquiries created in the selected period whose workflow record is still retained. An inquiry is responded to once the system records the advertiser's first reply. Response rate = responded inquiries ÷ all inquiries in that cohort.

Median first response is the middle measured time from inquiry creation to first reply among responded cases. Half were faster and half slower. It is not an average, an SLA or an estimate for unanswered inquiries. Message content is not read for this calculation.

What do Lead source and the listing performance table mean?

Source splits retained inquiries into “Listing detail” and “Other retained sources” using a bounded attribution code stored when the thread begins. It does not store the full URL, search text or message content.

For each listing, we count inquiries created in the selected period, inquiries with a first response, cases with a confirmed viewing, and threads marked won. Inquiry-to-won = won ÷ inquiries. The result depends on honest workflow updates; Vistario cannot automatically detect a deal completed elsewhere if its status is never updated.

How is the anonymous benchmark built, and how precise is it?

The benchmark appears only when there are at least 10 other advertisers, each with at least 5 retained inquiries in the selected period. We calculate each advertiser's response rate and inquiry-to-won conversion, then show only the group median. Your account is excluded from the peer group, and no identities or individual results are exposed.

This is directional market context, not a ranking or a like-for-like portfolio comparison. The group is not normalised by country, price, property type, season or budget. Read any difference together with your own sample size and longer-term trend.

What does Top-up performance show, and why is it not ROI?

The system takes retained top-ups for your listings and counts distinct inquiry threads created for the same listing within 24 hours after a top-up. It also shows how many of those threads were marked won. Direct spend comes from related wallet transactions; a top-up included in a plan may not have a separate direct amount.

This is only a timing association. Photos, price, season, another campaign or ordinary traffic may have caused the inquiry. Vistario does not have reliably attributed transaction revenue, so it does not calculate monetary ROI and the number must not be treated as proof of causation.

How are quality guidance, period comparison and CSV produced?

Quality guidance uses the latest retained rule-based assessment of each listing, such as photo count and resolution, floor plan, description length or availability confirmation. It is not a legal review, price appraisal, human photo review or sales forecast. The count shows how many assessed listings still have that recommendation open.

Comparison shows the current and immediately preceding equal-length period. Counts use percentage change; rates use percentage-point change. When the previous basis is missing or zero, the UI honestly marks comparison as unavailable. CSV exports the server-side breakdown for the same selected period and contains no visitor personal data.

Where does the data come from, how reliable is it, and what may be missing?

We use Vistario first-party server events, the current saved-list state, retained conversation/workflow timestamps, billing usage records and the latest rule-based quality checks. Public events are bounded by a pseudonymous HMAC bucket and rate limits; pseudonymous funnel telemetry is retained for at most 400 days. It does not contain raw IPs, full URLs or message text, and statistics do not expose visitor identities.

Measurement is best-effort: offline devices, blocked requests, declined analytics consent, device changes, repeat protections, rate limits or history from before feature enablement can lead to lower or incomplete counts. Older charts may be labelled approximate. Workflow also depends on viewings and won outcomes being recorded in the system. Use statistics for trends and decisions, not as audited legal or financial evidence.

Contacting buyers

Do I communicate with buyers only on Vistario?

For buyer requests, you see a summary on Vistario; after you unlock a lead, we show the phone or email the buyer provided. Follow-up conversations, viewings, and compliance checks happen outside the platform, as you arrange with them. For ordinary listings, buyers contact you via the phone and email shown on your listing.